By far the best marketing tool is definitely, “word of mouth.” People in general are more comfortable trying a product they are unfamiliar with when someone they trusts tells them its good. The same thing is true of music. People want to know without a doubt that an album is blazing before they spend their hard earned money to purchase it. So as true supporters of the PJ MORTON MOVEMENT, please continue to share the music with your friends and family. Let them hear your album and then encourage them to go pick up their own copy! Help us continue to spread the word that there is still good music out there!